How do I adjust the size of my store logo?

To ensure your store logo appears correctly on your packing slips and email notifications, you can adjust the size of your store logo in your template settings.

Keep the following in mind as logo best-practices for packing slips and notification emails:

  • File type: PNG or JPG

  • Dimensions: 300 x 300 or smaller

  • Background: White or other solid color (no transparent backgrounds)

Resize Store Logo in Emails

By default, ShipStation displays the full size of your store logo in your emails. However, if you'd like to adjust the size of the logo without uploading a new image, you can add some HTML to your email template to accomplish this.

  1. Locate the following code at the top of your email HTML editor:

         <img src="">
  2. Add the following text after img and before src:


    Change the value of 150 to be the desired width of the image. This value is in pixels. We recommend a width no smaller than 75 pixels and no larger than 300 pixels.

  3. Send yourself a test email to ensure the image is the size you prefer.

  4. Save your changes.

Resize Store Logo in Packing Slips

The default packing slip templates resize your uploaded store logos, preserving the image proportions, as follows:

  • 8.5" x 11" = max width 300px and max height 80px

  • 4" x 6" = max width 150px and max height 60px

Here is what this line of HTML looks like in the 8.5" x 11" packing slip editor's Order Header section:

<img src="[Store Logo]"/>

Use one of the following techniques to adjust the size of your store logo on your packing slips:

  • Remove the resizing so the image prints using its original dimensions: Simply delete 300/80/ or 150/60/ text from the img tag in the packing slip Order Header code.

    <img src="[Store Logo]"/>
  • Use a set width (height adjusts according to image dimensions):

    <img style=“width:150” src=“[Store Logo]“/>

    This example sets to width to 150 pixels. You can set the value to your preferred width. However, please note that if you have uploaded a logo with a large file size, resizing can impact your packing slip processing speed.

Store Logos on Labels

For carriers that support adding your logo to the label, the size is determined by the carrier's label specifications and cannot be resized by ShipStation. The logo will typically be a maximum 1" x 1" square.