Explains store branding opportunities, how to access Branding settings (w/video demo), and lists available Branding fields (w/video demo).
In ShipStation, Branding is the ability to extend your brand identity into the shipping experience for your customers.
ShipStation offers several opportunities for branding:
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Branding Setting |
Description |
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Categorize your shipment and delivery confirmation email templates in ShipStation to include your company logo, name, social media links, and more! |
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Add your logo and company details to your packing slips. |
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ShipStation can print your company logo on shipping labels for certain carriers and services. |
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Instead of sending customers to the carrier's tracking page, ShipStation can direct your customers to a branded page that includes the tracking information, your company logo and color scheme, and links to your social media accounts. |
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The Branded Return Portal provides a branded experience for your customers when they need to return their orders. |
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Your customer can opt in to receive SMS notifications for updates about their shipment. This feature works with the Branded Tracking Page and requires using the email notification feature. |
Each store connection in ShipStation has its own branding settings.
To access the branding settings for a store:
This video demonstrates how to access a store's branding settings to upload a logo image that can then appear on emails, packing slips, and other branded pages.
ShipStation Legacy Layout
This content features ShipStation's legacy layout and may not exactly reflect your current ShipStation layout experience.
Each store contains the following branding settings:
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Branding Setting |
Description |
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Company Name |
Can appear on: Emails, packing slips, and branded customer pages. You can also override the company name that appears as the return address on shipping labels. |
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Phone |
Can appear on: Emails, packing slips, and branded customer pages. |
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Can appear on: Emails, packing slips, and branded customer pages. If verified, ShipStation will also use this email address as the sender for shipment and delivery confirmation emails. |
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Store Logo |
Can appear on: Emails, packing slips, branded customer pages, and shipping labels for certain shipping services. We recommend a PNG or JPG image file no larger than 300 x 300 pixels, with a non-transparent background. |
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Website |
Add your website URL to emails, packing slips and branded customer pages. |
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Social Links |
Add your Facebook, Twitter, and Instagram links to branded customer pages and notification emails. |
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Branded Tracking Page |
Set each store to have its own Branded Tracking Page settings. This will override the Branding Defaults and use the store specific settings instead. See the Branded Tracking Page article for more information. |
This demonstration video shows how ShipStation's Branded Customer Pages allow you to re-engage your customers after you've shipped their items, and how you can save time by allowing your customers to initiate the return process themselves.
ShipStation Legacy Layout
This content features ShipStation's legacy layout and may not exactly reflect your current ShipStation layout experience.